Ecommerce Optimization

Unfortunately, Kevin Costner didn’t know much about e-commerce. The development of a successful website of this nature is definitely not as simple as “build it and they will come” – there are many facets and stages of planning and production beyond simply creating some ‘buy now’ buttons.

It is vital to realise that the process is an ongoing one. Being lucrative in the long-term is dependent on how well your site is monitored and analysed, and the ways in which this data is converted into actual information that can be adapted by your business to encourage growth.  Without monitoring of this nature, it is all but impossible to judge exactly how well you are performing, and the ways in which your performance could be improved.

What we offer our clients is a complete optimization service for e-commerce productions.  Realizing that significant focus needs to be placed on the actual retailing aspect of the business, we are able to take charge of all areas of web production: from the design of the site to understanding and reporting on the way visitors are responding to it.

Owning a new website is always challenging.  The World Wide Web is a highly competitive arena, and it can be difficult to effectively target the right areas of the market. There are many things to consider when determining how to have success in e-commerce, and the best ways to make the most of your online presence.

For instance:

Web Analytics play a key role in website performance.  It is all very well to own a pretty site, and to get all of your family to visit it, but unless you are interested in the various ways it is performing, you will never be able to understand and adapt to changing trends:

 Without having a proper analysis of these statistics, you could be missing out on extremely valuable demographic information, which can be tremendously useful in targeting your website effectively, and learning more about the traffic you are getting.

Conversion Optimization offers better performance in making sure that as many of your visitors as possible are actually spending money on your products. It’s one thing to have lots of hits, but quite another to have many sales.  With simple – but hugely effective – changes to your website’s look and content, we are able to significantly increase the revenue that is coming through.

You’ll be surprised by the small aspects of your business that could be affecting your turnover, and just how simple it can be to improve them with the assistance of an expert team.

Usability Optimization works with your web statistics to discover how easily your visitors are browsing through your site, and the path they take.  With an ‘instant’ resource like the Internet, you will find that visitors can be extremely impatient, so it is imperative that your website is quick and easy to browse.

Having your website optimized for usability is a key success factor in e-commerce. When visitors have short attention spans and deep pockets, creating an easy shopping experience is a must – you wouldn’t enjoy shopping in a store that had products all over the floor or hidden away in corners where you couldn’t find them, would you?  Make sure your online environment is a pleasant one.

Search Engine Optimization is a bit of a buzz phrase that gets thrown around at the moment, but it is far more important than it is given credit for! Some ninety per cent of visitors to websites around the globe get there via web searches – Google, Yahoo!, MSN and so forth. Whether or not they find your website in their search depends on a number of factors, but it all boils down to search engine visibility.

We have many strategies in place for Search Engine Optimization, all of which contribute to a guarantee of better search engine ranking.  We consider many aspects, such as:

Our guarantee ensures a successful Search Engine Optimization campaign, which will in turn increase the number of visitors you are bringing in, and assist in making the name of your business more visible across the board.

Lifetime Customer Value relates to the comprehensive value that a customer has for your organization.  Whilst it’s nice even to make once off sales, it’s even nicer to win that customer for life.  How does your website adapt to this sort of long-term relationship, and in what ways could it be improved to promote repeat custom and valuable referrals to other potential customers?

Our team can utilize a variety of methods of improving customer relations, repeat business and cross-selling or up-selling of products.  This ensures that your visitors are not just valuable to you once, but that they actually encourage the growth of your business over the long term.

All of these practices are achieved with careful analytics and a thorough understanding of website operations.  However, we highly recommend investing in exceptional web design and development services, to make the most of the optimization that is being performed.  Whilst it is obviously important to encourage traffic to your online store and to turn those visits into successful purchases, creating an attractive environment in which to do so can make all the difference.

Design, Development, and Infrastructure

We offer a range of personalized web design and development services, specifically designed for the purposes of website optimization.  Although it’s clearly necessary to develop sites that are easy on the eye, a similar amount of consideration should be made for user-friendliness, visibility and sales promotion.  With this in mind, our design and development team ensure that each site we design encourages conversion and lead generation in a number of key ways.

With expert developers working with tools such as PHP, ASP.NET and CFM, we are able to create any number of custom applications and functionalities for your website, all the while maintaining our key focus on how the site will be perceived by the public – that is, your visitors.  It is possible to make your website do just about anything your heart desires, from content management through to highly specialized delivery and ordering functionality.  Our expertise will assist in this area, but you know your customer base and we work closely with you on developing tools and services that will make their online shopping experience a great one.

Finally, our web consultants are able to identify and offer the most effective web hosting solution for your business.  Hosting options can be confusing, and it can be difficult to work out exactly what you need for your site.  Allowing us to take care of it not only ensures that you don’t end up paying for services you will never use, but also that your complete website is in the one place, making it easy for you to keep track of changes, updates and technical support.